Last year, I’ve covered a story on H&M Design Award (on my tumblr) 2013 that introduced the world to Minju Kim (yes, the unique collection that I thought fit perfectly to Susie Bubble). This year, I went on deeper research and watched the whole process online. From the finalist to the judging and the winner!.
This year, Eddy Anemian won the prize with his brilliant fabric deconstruction on flowers and the concept of spring. It was over-the-top (in a good way), big volume and elegance. Could you imagine on how will H&M make it to the consumer? His designs were amazing as if he can make his own clothing line. Afraid not, because H&M made the leap.
I was surprised that they decide to go with his original design which in a way a good move. The layering was amazing and maintained the patterns that he wanted. I didn’t have a brave soul to buy his exquisite pieces but, again Susie Bubble did an amazing photos with them.
Well, I did buy his sweatshirt and long white flare pants (I DID GUYS! back to Dilemma of petite girl post) that I thought is a risk in fashion.
mssuburb.wordpress.com 